For the first time in the University Store’s history, customers are being rewarded for their spending. In January, the store unveiled Tiger Rewards, a loyalty program aimed at keeping University Store customers coming back.
“I have a lot of shoes,” University Store Director, Stacy Elofir said. “I was at Famous Footwear and noticed they have a rewards program; pretty much every store now has something. I thought, ‘why not us?”
The program is very simple: customers who want to become loyalty members create profiles on the University Store website. Then they log into their profile and use their phone number to sign up for the loyalty program.
“Doing it online just makes everything easier, and makes it possible to be a loyalty member from anywhere…We could have members in California,” Stacy said.
Once a customer is signed up, the rewards begin. Loyalty members receive 5% back on all purchases made at the store. Members earn one point for every dollar spent and every dollar received through textbook buybacks. Points are eligible to be redeemed toward University Store gift cards 30 days after the purchase in which they were earned (200 points = $10 gift card, 500 points = $25, 1000 points = $50 and 2000 points = $100). Best of all, the points and gift cards never expire and anyone can become a loyalty member.
“We wanted to make it as simple as possible,” Stacy said. “It’s available to anyone who would shop at the store, whether you’re a student, alum, faculty, staff member or just someone who likes Towson merchandise.”
The University Store is hoping the simplicity of the loyalty program will bring more customers to the store and keep university merchandise business on Towson’s campus. Stacy cited examples such as Arizona University, which had between a 5 and 10% increase in sales after the launch of a similar program. It’s too early to tell if the University Store will have the same success, but Stacy is optimistic.
“It’s been very successful so far — we’ve already had over 200,000 points accumulated by loyalty members,” said Stacy. “I think when you give back to your customers it will keep them coming back.”
For more information on Tiger Rewards, visit http://store.towson.edu.